Understand what deserves attention.
I lead discovery to clarify customer needs and recommend where the team should focus. Product priorities and gaps in our understanding guide the research questions.
Hi, I’m Jess.
I help teams make product decisions with customer evidence.
User Research Lead · Eight years in B2B SaaS.
Bologna area, Italy
Selected work
How research helped teams define product scope, refine an experience, evaluate pricing, and build a discovery practice.
Defining the next capabilities of an AI integration
Research into customer workflows informed proposals for creating and editing wireframes through an AI integration.
Read the storyMaking team feedback easier to follow
Discovery and usability testing informed commenting improvements, developed with product, design, and engineering.
Read the storyEvaluating a new pricing model
Customer evidence informed marketing’s launch recommendation and identified where the proposed pricing needed clearer explanation.
Read the storyBuilding a continuous discovery practice
Establishing regular customer research and helping colleagues develop the skills to conduct studies of their own.
Read the storyHow I can help your team
From an open question to a clearer next step.
Learn before committing further.
I lead research to evaluate product ideas and test the assumptions behind them. The findings give the team a basis for deciding what to develop, change, or investigate next.
Make learning easier to sustain.
A sustainable research practice gives the team regular access to customers and the skills to learn from them. I establish recruitment and shared resources, coach colleagues, and connect research to product planning.
A little about me
Leading research.
Building the practice.
Working with product, design, engineering, and marketing, I make the evidence and its limits clear so we can discuss the options together.
My experience spans community and content work, UX research, and research leadership at Balsamiq. Customer relationships became the foundation for recruitment. From there, I established continuous discovery and coached colleagues while continuing to lead studies.
Based near Bologna, I work in English, Italian, and Spanish.
Download my CV